HAYKES — ANALOG WATCH INNOVATION

A new way to extend traditional analogue watchmaking

HAYKES combines classic analogue hands with a visual light system based on the natural rhythm of the sun.

The concept makes visible:

• the position of the sun
• sunrise and sunset
• remaining daylight
• remaining nighttime
• the complete 24-hour rhythm

HAYKES is designed to add a new dimension to analogue timekeeping — without turning the watch into a conventional smartwatch.

The ‘Pure One’ — a minimalist HAYKES execution

WHY THIS MATTERS

The watch market is increasingly divided between traditional analogue watches and highly connected smartwatches.

HAYKES explores a different position:

Analogue heritage + visible innovation

The concept offers manufacturers the possibility to introduce a distinctive new way of experiencing time while retaining the familiarity of a traditional watch.

Potential advantages include:

• meaningful product differentiation
• a distinctive visual identity
• new storytelling around time, nature and light
• potential integration into existing watch collections
• opportunities for new product concepts and collections

A SCALABLE CONCEPT

The HAYKES LED architecture is not limited to solar-time visualisation.

The underlying concept can potentially support additional visual information such as:

• weather alerts
• contextual warnings
• status indicators
• calendar or agenda information
• other discreet notifications

This creates possibilities for further development without necessarily turning the watch into a conventional screen-based smartwatch.

One visual language. Multiple possible applications.

DESIGNED FOR WATCHMAKERS

HAYKES has been conceived around the continued use of traditional analogue hands.

This creates the possibility of combining:

TRADITIONAL WATCHMAKING
with
NEW VISUAL TECHNOLOGY

rather than replacing one with the other.

The concept can potentially be adapted to different watch designs, collections and market positions